Sony XB900N: features, prices and availability

Sony introduced the XB900N, his new wireless headphones with noise suppression. This product belongs to the Extra Bass family of hearing aids. One of its main strengths lies in the bass reproduction. They focus on people who listen to music genres that exploit this frequency, such as hip-hop and electronics.

Its design and ergonomics are inspired by the WH-1000XM3, one of the most recognized on the market. It is possible turn and fold earmuffs for easy storage. In addition, Sony makes sure that the banner is very comfortable for long reading sessions.

The XB900N have support for Alexa, Google Assistant and Siri, today’s most popular virtual assistants. The headphones have a button to activate the selected wizard and start giving commands through the built-in microphone. Of course, it will connect with a smartphone to exploit this feature.

The rest of the checks will be touch gestures on the outer surfaces of the earmuffs. Your battery offers up to 30 hours of use, being possible to charge it for 10 minutes to get an extra hour. We found a freight port USB-C, good news for consumers perfectly adapted to the new standard.

Noise cancellation is a feature that increases the cost of any helmet model. However, Sony aims to change this approach with its new product, which will be available at a lower price than that offered by other markets. The XB900N will arrive in July for 270 euros ($ 250), about $ 4,800 pesos in Mexico.

Huawei is already testing its operating system to replace Android

After the actions taken by the US government that led to Huawei’s veto on Google and other companies such as Intel or Qualcomm, some reports on the Huawei-developed operating system are beginning to circulate.

According to the Global Times, the name of this operating system would call HongMeng OS and is currently being tested to gradually replace Android. The tweet He quotes three reports from the Chinese media and confirms what was mentioned above.

In March, Huawei’s CEO, Richard Yu, confirmed that they were working on their operating system that would be used as Plan B in case they could not use Android. In an interview with the newspaper WeltHuawei’s president said he prefers to work with the ecosystems of Google and Microsoft because “no one can do everything alone in this sector”.

Both the name of this operating system, and the details, are not official and until now this remains like a rumor. In an official statement after Google’s veto, Huawei said it would continue to offer technical support and security updates. both for their proprietary devices and for the honor.

Huawei also said “that they will continue to build a safe and sustainable software ecosystem, to provide the best experience to all users of the world”. Chinese society will lose access to the Play Store and to some parts of Android in its next terminals, accessing only the Open Source AOSP version.

The Huawei operating system would arrive with its future versions

Huawei loses access to additional services such as Gmail, Google Maps or YouTube, as well as updates for Android, technology would advance the plans to be able to implement its own operating system in his next outings.

The Huawei’s next terminal will be the Mate 30, which is considered the flagship product that will be revealed in mid-October this year, if the company’s launch schedule is kept intact

The other side of the data that Facebook has on us

The history of Facebook and its relationship with the privacy of users have repeatedly shown that we can not entrust our privacy to Facebook. At this point, and despite the regulations, it seems almost impossible to escape the arms of the social network and even to no longer use their applications, we can not be invisible to the hands of the all-powerful Facebook.

And it is that so far the massive data collection has only benefited from the social network and its partners, it becomes necessary that the company to give back to users who value the confidentiality they have. Although society has always had a certain social aspect, at least from the point of view of corporate social responsibility, it seems that the latest incursion may hurt its image a little and also serve as a showcase to demonstrate the potential of the data.

Facebook has presented its disease prediction maps. A series of tools that demonstrate the added value of the data of millions of users and can derive a direct benefit, even if the way of collecting this data has been identical to that of recent years, it is a different subject . .

On your presentation page, Facebook says your cards are not created using Facebook databut rely on the combination of the power of artificial intelligence with satellite images and census information, which are already anonymous and unidentified sources of data. Cards that use Facebook data, such as Movement and network coverageThey also only contain unidentified data and aggregates from the Facebook platform, but in the end, their main source is the users.

This map shows the distribution of children under five in Zimbabwe, extracted from census data and satellite images.

In this way, disease prevention maps take advantage of this data to generate detailed information that governments and non-profit entities can benefit from. These maps are able to generate aggregated data for analyzing population density, real-time movement of people and network connectivity between regions, which is a fundamental tool for analyzing diseases and anticipating epidemics that may occur in the regions. country. the most vulnerable communities.

The idea is similar to the maps that the company launched two years ago to prevent and to respond to natural disasters, but with more enriched data applied to public health:

“We realized that some of the motion cards we created for natural disasters could also be used to spread malaria or the flu, and we wanted to create tools that could offer substantial prospects for saving lives.” – Laura McGorman, Head of the Data for a good team from Facebook.

It is an interesting move and, although it does not correct the misuse that Facebook is making of our data, governments and open institutions can at least have the same effect. use for purposes that relate to our direct benefit.

Artificial intelligence applied to e-commerce

Imagine a world in which we all used autonomous but autonomous cars without having the perception of the situation or the context, that is to say, “blind”. Cars would know what their passengers want and they would have rules to follow for operate in a robotic manner according to the wishes of each individual. However, not having an external view of the context, they would have no idea what other cars are doing.

The result would be clear: chaos. Even if each car was technically driven, it would be very easy for them to fall. The problem, obviously, is that these cars have no way of knowing what other cars are doing around them, what they can probably do next or where the other cars are on the map.

In fact, the most likely thing is that you never thought about using a car of this type, let alone applying it to a company. This is exactly what many e-commerce sites in the world do.

“The vast majority of so-called e-commerce automation technologies work in the same way as stand-alone cars without context, they look at individual intent and use rules to try to provide relevant but superficial experience. They set rules for automatically generated results, in the hope that human intelligence will outpace everything else, including computers. “ Says Alberto de Torres CEO of Nektiu and director of the ICEMD’s top artificial intelligence program.

Many e-commerce sales automation tools simply do not work.

As with the example of cars, it’s not really that they work badly, but that they do not have a vision of behavior of the multitude of people and the context.

The reality is that these types of e-commerce sales automation tools just do not work. This automation, instead of getting real relevance, you get a conjecture in the individual purchase intent based on a simplification of human behavior, which is generated totally outside the context of the broader tendencies and the wisdom of the crowd.

See a simple example of e-commerce automation based essentially on the “IF / THEN” rules: IF “visitor” = “woman” AND “month” = “June THEN recommends fashion to the range.

Is this simple logic the one that really gives us the truth of each visitor? Of course not. So, how can the proposed recommendations really be relevant to each visitor? Even this superficial relevance is an illusion, which inevitably hinders the customer’s experience and therefore sales.


Real-time intelligence

But what is the solution to this theoretical question of the car? More rules? If we were still in the 1930s and the roads were largely deserted, maybe. But with the excellent development of real-time data processing, means that cars controlled by the rules simply would not work in a car, on the contrary, they should be smart.

To function properly, they must be adaptable, intelligent and critical, able to learn continuously in real time.

The same goes for automating e-commerce. Any solution that is not smart is not a real automation and will not offer a real relevance that – by its nature – must adapt in real time and reflect the complexity of human behavior.

“Simple Automation”, the five key issues

Rule-based approaches, in essence, suffer from a few important flaws:

  • They only simplify – data such as gender and season, as in the example, are clearly insufficient to predict and react to the likely intention of the buyer.
  • They personalize too much of a particular “behavior” – the true relevance comes from understanding the behavior of a group, not that of an individual.
  • Those that are based on rules depend on human intervention (for example, to define the length of the summer season).
  • Rules-based rules change quickly and become uncontrollable, as there are too many rules to handle effectively: changing a rule and consequences for other rules (good or bad) are unknown effects because is too late.
  • Rules and the people who use them simply can not handle the complexity of data fast enough to react in real time to changing context and behavior.

Features of a smart automation tool

The tools of The artificial intelligence completely eliminates the dependence on the rules, replace them with advanced automation that teaches, responds and adapts in real time to provide real relevance.

It has been proven that it is transforming business performance and reducing costs, while alleviating the thankless task of managing hundreds or even thousands of rules in automation tools.

The application of artificial intelligence seeks to achieve relevance in digital marketingboth in the products presented to the buyers, and when and what they must show. The whole process is automated and requires only a high level human intervention. Digital marketing decisions must be made if you want a strategy to optimize conversion, revenue or profits.

This is possible because the product exposure is calculated not according to the rules defined manually, but according to a set of integrated artificial intelligence algorithms that represent the individual behavior of the visitor on the whole site and for all the visitors, in real time.

How does the artificial intelligence tool work?

The artificial intelligence tool aims to show the most relevant products to a visitor at a given time and in all possible contexts. Each product and variant is assigned a relevance score for each query.. The relevance score is used to compare the products in the query.

Relevance is context-based and the context is based on four different components; the type of sign used, the e-commerce business strategy (including adjustments to the exhibition strategy, promotions and margin), the historical behavior of the visitor and the historical behavior of other visitors with the same profile as the visitor. current visitor.

Panels that accept the “Search by” argument can classify products based on their relevance using Top Sales based classification algorithms.

The ranking order of relevance is obtained with an algorithmic control methodand the order of sort recommended in most cases of use. Select a ranking algorithm based on the search panel. This is the sort order that will be used to take full advantage of the configuration of the exhibition strategy, promotions and margin sales.

Optimization and profitability

With an artificial intelligence-based ecommerce optimization system, it is possible to increase key key performance indicators of e-commerce. For this we can establish a strategy based on artificial intelligence algorithms this will allow us to develop in several ways, either by conversion (gain of market share), by income (increase of turnover) or by profit (increase of profit).

Being the main benefit of artificial intelligence-based optimization, the first would be to achieve business objectives in terms of margin, profitability and ability to react to real-time shopping trends. The second provides operational efficiency because it automates repetitive and sensitive aspects in real time. And especially an optimized customer experience, because machine learning and big data analytics make it possible to understand each customer’s interactions in real time and adjust product exposure to deliver individually relevant shopping experiences.

Do you want to learn how to use artificial intelligence tools and algorithms without having previous programming knowledge? Train with the ICEMD’s Advanced Artificial Intelligence Program.

7 very important details of the Final Fantasy VII trailer

Final Fantasy VII Remake is not just one of the most anticipated games of the moment (since it was announced at the E3 2015 at the Sony conference), but also the # 39; history. It’s something fans ask tirelessly, and it seems like it’s getting closer (The latest rumors suggest that the game will be split into two episodes and that the first of them could reach the end of this year). For now, Square-Enix has not talked about it, but he left us a trailer coinciding with the state of the situation, full of questions and answers. Here you can see it:

The trailer of FFVII Remake summons us in the month of June, so we discover more information during the E3 2019. The release date will be revealed, probably during the conference Square or during the concert of Final Fantasy, which will take place in Los Angeles. on the same dates. As this long-awaited moment arrives, we looked at 7 details of the trailer that may have gone unnoticed and are very important.

Clouds cloud

Cloud is the protagonist of the game, whose image has evolved over the years. We saw Cloud in combat games (the case of Ergheiz for PSX or Smash Bros Ultimate for Nintendo Switch) and in the saga of the saga, as Dissidia Final Fantasy. We also saw it with an adult and detailed look in the animated movie Advent Children, but how does the cloud appear in FFVII Remake? Well, the Former soldier is shown in the first sequences of Midgar and retains its most obvious features: blond hair on the tip, light eyes, dark uniform with loose pants and armor on the shoulder …

The same goes for his characteristic Buster sword. However, the character has evolved in relation to the appearance that he had in the first trailer of 2015. On the one hand, the hair is redrawn in a more realistic way (less similar to a manga design , and has been clarified). The expression of Strife is softened, with eyes a little larger than in the first drawing and a more natural expression. Even the color of the character is warmer in the latest version of the game, against the bluish tone that prevailed in the trailer. You can see the difference between these two images.

The material

In 2017, Yoshinori Kitase (director of the original and one of the Square-Enix producers) mentioned that the material system, which was a fundamental element in the progression of the characters, would come back in the next remake. We have already seen that the subject system would be visually integrated with the gameplay. If you look at Cloud’s sword, the Sword Buster feature, you can see the materials inserted into the two perforations of the leaf. Obviously, the trailer is not interested in how we combine the material, nor how it will affect our capabilities, but at least it’s an element visible.

Classic enemies

In the new trailer of Final Fantasy VII, presented on the occasion of the state of play of Sony, we were able to recognize some of the most emblematic enemies of the FFVII (with a new more threatening aspect). Among these enemies are the M.P. soldiers who appeared in Mako’s first reactor, nothing else to start the game. We also saw the first boss of the game, the Scorpion Guardian, and APS (which is one of the monsters whose evolution between the original game and the remake is more obvious).

Interactive scenarios

The combat effects have benefited from the technical jump offered by the remake of Final Fantasy 7. And do not refer only to the moments of exploration, but also to the combat sequences. These clashes, which took elements of Final Fantasy XV, shine by the amount of detail. For example, we saw that Barret’s shots (with their characteristic gatling pistols instead of the hand) move some obstacles, such as traffic cones. You can also check in the latest trailer of FFVII Remake that the effect of cloud and Aeris attacks produces sparks or a blue glow, as in the game PSX.


On the one hand, it makes sense that the Cloud antagonist appears in the trailers, since he has become one of the favorite characters of fans. It seems that Square-Enix directly attacked the most nostalgic players including his figure with Aeris in this teaser. However, we must keep in mind that almost all the images in the video correspond to the first measures of the game, in the Midgar reactor, and that in reality, in the PSX game, Cloud and Sefirot, the faces were seen only at an advanced stage. development

There are three explanations for Sefirot’s presence in these images. The simplest is that they were simply allowed to put a more advanced piece of the game, by the relevance of the character. Secondly, it may not be a real-time sequence, but the remake will appear as a hallucinatory or fleeting video sequence. But there is also a third option, much more controversial, and that is the fact that plot changes are allowed in development, and so Cloud and Sefirot if the faces are visible.

And that means … (already, exactly what you think).

Biggs, Wedge and Jessie

In addition to being two characters drawn from the Star Wars saga (Biggs Darklighter and Wedge West Indies are two of the best pilots of the Rebel Alliance, who accompany Luke Skywalker in the assault of the Death Star. ). Biggs and Wedge are two secondary characters. recurring in different slices of Final Fantasy. In FFVII, we also found Jessie, who was comical relief and could even afford to flirt with Cloud Strife in some sequences. For more tranquility (and joy) of the fans, these three secondary characters appear briefly in the last video.

Break limit

Although the Final Fantasy VII Remake combat system still contains some questions (probably based on what we saw in Final Fantasy XV and in Kingdom Hearts III), fans of the original have surely nodded. This is the presence of Limit Breaks, very similar to the PlayStation game of 1997. These special attacks can be executed once our limit is met (with the attacks of enemies) and give us a particular advantage.

In the trailer, we saw how Barret used his Bigshot break limit (with an animation very similar to the one we saw 12 years ago) and how Cloud Strife used the Braver and Cross Slash attacks. The limits appear in the quick access menu, by pressing L1, next to potions and other combat moves. It’s a menu similar to the one we saw in the last Kingdom Hearts. With the L2 and R2 buttons, you can change the character we control at any time (in the trailer, Cloud and Barret appear, but Aeris appears in the background of some fights and we also saw the name of Tifa)

The strange Batmobile for Batman Forever designed by H.R. Giger

The 90s were very moving for Batman on the big screen. Tim Burton opened the box in 1989 with Batman and later with his Batman Vuelve sequel in 1992, where he set the bar high with performances by Michael Keaton and villains like Jack Nicholson’s Joker. Then Joel Schumacher took over and the situation changed dramatically between Batman Forever, Batman and Robin. But today, we will not talk about what happened with these films, except what we might have seen.

At the beginning of Batman Forever production, while Val Kilmer was trying to make his costume look like a tambourine in those crazy planes that will forever pursue us, WarnerHe contracted the artist H.R. Giger for the design of DC film production. Giger was known (deceased in 2014) among other works for making Alien’s drawings: The Eighth Passenger, Alien III and Prometheus. Your Batmobile design let Warner’s executives go astray They were used to something else, so they eventually rejected it. However, these are the drawings that Giger has prepared.

Batman Forever production writer Barbara Ling said that H. Giger’s Batmovil designs were awesome and extremely crazy, and that They were very reminiscent of the drawings that the artist had made for Alien filmsUnfortunately, it did not work and everything was suspended for the benefit of other designs.

Would you have liked to see a Batmovil with such an xenomorphic roll style? Imagine a chase in the streets of Gotham aboard Batmobile, more than one bad guy from DC would want him for him.

Spicy Rocket, the Latin startup that allows small businesses to design their website without code

Small businesses can now quickly acquire an Internet presence without complications when creating your website.

Small businesses, in their infancy, simply can not compete. And when one lives in the era of information and self-management, it is important to be present on the Internet, the problem is that small businesses do not notice this reality and s & ds Venture into a market totally different from what it was. Ten years ago, digital tools became traditional.

Spicy Rocket is a web design platform that allows small businesses to generate the Internet presence they need, in just a few minutes and without technical complications, they can design and publish their website.

Something that impacted us to the point of deciding to create Spicy Rocket was when we understood the power of a famous quote from Bill Gates: “If your business is not on the Internet, it does not exist. ” Leo A., co-founder of Spicy Rocket.

The goal of this startup is to become the digital muscle of all these companies by providing them with tools allowing them to sell on the Internet (integrated baskets), to generate content (blog module) and to position themselves in the search engines ( SEO optimization of their websites). ). In addition to offering other tools that will help these companies improve their contact channels with their customers.

Spicy Rocket currently operates in Honduras, El Salvador and Colombia according to a commercial representation model offering packages ranging from $ 50 per year, including website, domain, web hosting, shopping cart, blog. By acquiring any plan, you can start designing your website and publishing it quickly, but if the company needs help designing your website, Spicy Rocket puts you in in contact with freelancers who will help you develop it from 35 USD. In the short term, they plan to enter Mexico and Argentina in order to reach new businesses more quickly and help them develop them.

Xertica, from entrepreneurship to the largest Google Cloud partner in Latin America

The company, founded by Colombian and Peruvian businessmen, has been awarded the Google Cloud Reseller LatAm Partner Award for the third year in a row.

Thanks to the successful implementation and execution of hundreds of projects based on agile solutions that have a positive impact on the leading companies in Latin America, Xertica has again been recognized by Google Cloud, for the third year in a row , with the price Google Cloud Reseller LatAm partner of the year in l & # 39; event Google Cloud Next Partner Summit # 19.

“Over the past year, Xertica has demonstrated its experience in Google Cloud and its commitment to customer success.”said Carolee Gearhart, vice president of global channel sales for Google Cloud.

(Lee: Argentine start-up Blended wins Seedstars Summit)

Xertica, one of the leading consulting firms and solutions cloud in Latin America, made a total of 368 projects in 2018, with 60,887 users in Latin America. The services he has put in place for his clients include the implementation of digital workspaces, the complete migration of datacenters to the cloud (and the creation of new scalable features for his clients) , as well as improving decision-making processes based on: in the data, among other solutions.

(Lee: Softbank will invest two billion dollars in Latin America)

“Xertica has a unique capability in Latin America to drive digital transformation processes and leverage the benefits and flexibility of the cloud to generate results with a high commercial impact.” We are honored to be awarded Google Cloud for the third time in a row, we remain committed to providing our customers with the best solutions, services and support, and to building the capabilities and experience of our great team across the region. “said Antonio Couttolenc, CEO of Xertica.

“Xertica has a unique capability in Latin America that enables it to manage digital transformation processes and leverage the benefits and flexibility of the cloud to deliver results that have a significant impact on business operations.”

The formula for Xertica’s success was one: go all. The history of the company dates back to the beginning of Google’s presence in Latin America. It began when its founders from three countries decided to join forces to become the partner The largest Google in the region. This, coupled with its aggressive recruitment strategy of the best talent available in Mexico, Colombia and Peru, allowed them to add this award for the third year in a row.

(Lee: Spicy Rocket, the Latin startup that allows small businesses to design their website without code)

In addition to providing assurance for the effective implementation of solutions, Xertica also supports its customers’ processes with constant support and advice. The company has developed a technology change management methodology it’s not just about business tools and processes, it’s about the human aspects of that change. This holistic approach has allowed the company to help its customers better manage their digital transformation and maximize the value of their investment.

five cameras and without notch

the Huawei P20 Lite 2019 began to arouse our interest only a few days ago, when a leak made it possible to know its exterior appearance and some of its specifications. New details then appear to contradict some of the above and indicate an even more interesting phone. It is made by the same person, the famous Roland Quandt filter, through a publication in WinFuture in which he claims to have now received all the final data from the device.

Thus, the terminal would not come with a screen of 5.84 inches, but with a more than 6.4 “that follows the trend of the market to large screens.It remains, compared to what we knew, its Internal capacity between 64 and 128 GB and 4 GB of RAM.

A for the four cameras

Yes, there are noticeable changes in one of the most relevant sections of smartphones today: the camera. According to the new information, and in the same way that we can see in the images, this it would be quadruple and not triple, following the wake of the Galaxy A9 with the inclusion of four rear lenses in a mid-range terminal.

In this case, the composition would be distributed by 24, 8, 2 and 2 megapixels, allowing them a great variety of functions when shooting. The presence of a separate lens from the other three – presumably one of the 2 megapixels – makes us think that the model will look like the Honor 20 Pro model, which would aim to include a fourth one to outfit the supermacro of the smartphone.

Its front camera would be perforated in the front panel, which is already common in 2019 and will better leverage the useful surface of the device. It is also expected that its battery is 4000 mAh, instead of the 3000 mAh previously reported.

We Empower Cities launches a program to support Colombian entrepreneurs in partnership with the World Bank

Colombian entrepreneurs can enroll in the program until 24 May 2019.

We empower cities (WEC) to launch its support program for women entrepreneurs in Colombia in an event to be held in Bogotá next April 24. WEC is an accelerator of the local ecosystem that brings together all the actors involved in empowering, accelerating and developing businesses where women play a leading role.

The organization has the strategic support from the national government and the World Bank, who will be represented at the launching ceremony by Marta Lucía Ramírez, Vice President from Colombia and Ulrich Zachau, Director from the World Bank to its headquarters in Colombia. In addition, where They will present companies co-founded by women such as Dashfleet, Ualet, Sistegra, Symplifica and Globalwork.

“We want to contribute to Colombia becoming a regional platform where all actors work together to promote the Women-led entrepreneurshipand that it is the engine to increase the competitiveness of the country, “said Andrea Zanon, co-founder of We Empower Cities.

Left, Andrea Zanon, co-founder of We Empower Cities.

EThe program aims to companies from all regions of Colombia that they are at an early stage of growth, that they are evolving and that they are run or run jointly by women. In addition, they should focus on key sectors such as agricultural technologies, innovation, health, smart cities, migration, access to basic resources, among others. In one month, registrations will be closed to the program, which will offer companies support to develop their activities and obtain investments.

“Colombia is a leading country in entrepreneurship e technological innovation at the Latin American level. We want to take advantage of the dynamism and energy of its entrepreneurs to open new participation scenarios in the region, “said Constanza Nieto, co-founder of the organization.