10 Best LEGO Video Games of All Time, Ranked


So, you are here to read find the best Lego video games of all time? You are at the right place, good on you! You don’t have to be a teen specifically to play with Legos. In this article you will not only find the best lego video games but also the easiest lego videos games to play for everyone.

Having said that, there are a lot of Lego games out there for you to choose and play. Here I have filtered out the best lego video games to save your time. By the end of the article, you will find end up with a conclusion on which best lego video games to buy and play. I am sure you are aware of launch of Lego Star Wars: The Skywalker Saga is coming out later this year.

Best Lego Video Games List for 2021

10. LEGO The Lord of the Rings (2012)

This game was released almost a decade after the original movie series was released. Notwithstanding movie craze, there are some pretty impressive Lord of the Rings games series like Shadow of Mordor, PS2 titles, and there is one upcoming Gollum game. All this combined, this games is considered as one of the best lego video games of all time. But, there is none that is as cool as this one.

It reminds me of the good old classic days of Lego collection with LOTR characters. This game also opens the door for the Gandalf character in the Lego Dimensions to fight along with the Batman only to give a fantastic thrill exactly as we imagined while watching the movies or reading books.

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9. LEGO Racers (1999)

Lego Races is a Vintage classic, easy Lego game to play, released in during the prime gaming in the 90’s. The game has rocked back in the days and you can now customize the LEGO racer and kart. Though it has improvised a lot, the company has made sure it doesn’t lose it’s vintage charm while playing. That puts this game in one of the best Lego Video games to play.

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8. LEGO Worlds (2016)

I would’ve considered to put this game a little higher in the list if it not for its clumsiness. The game clearly looks like it is inspired from Minecraft, of course with a LEGO skin. Nevertheless, it is a good to consider game but it should’ve given importance in developing, especially with controls.

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7. LEGO Star Wars: The Force Awakens (2016)

I wouldn’t say LEGO Star Wars is bad, in fact, it was pretty decent, but when compared to other Lego Star Wars titles, this one is like a lackluster. This game was good in terms of graphics but still, it has far less content compared to the previous other versions of the game.

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6. LEGO Harry Potter: Years 1-7 (2010-2011)

LEGO HOGWARTS! There I said it loud. Who doesn’t love some Hogwarts magic? LEGO is one of the best bets in Harry Potter Video Games. Technically, for kids aged 1 to 4, and 5 to 7, they are one of the best licensed LEGO games who are not superhero nerds. LEGO Hogwarts was a gem to explore.

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5. LEGO City Undercover (2013)

LEGO City Undercover was a fantastic game in open-world category for kids if you are looking for best alternatives for LEGO Grand Theft Auto. Undercover does lack some of the excitement players to get from the licensed games, but they are more kid-friendly with great mechanics, fun driving and easy scalable city and hence, this is one of the best lego video games.

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4. LEGO Batman 2: DC Super Heroes (2012)

LEGO Batman is one of the prime reasons for the craze of Lego gaga all over the world. DC has done it right with tons of characters, and a brick Gotham and Metropolis. The game has a standard LEGO strategy – beat the enemies up with some fantastic collectibles and slapstick comedy, which is exactly people want from these titles. The voice for DC heroes does some great job in getting the goofy stories come to life.

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3. LEGO Marvel Super Heroes (2013)

LEGO Marvel Superheroes is another game from the super Disney Marvel that has more than 150 characters. this game absolutely ruled, with exiting mini missions, diverse gameplay, a custom hero creator, amazing vehicles and some decent amount of content in the video games. All together, making this the easiest video game in the world. In addition to this, Marvel’s Spiderman is available on PS4. This is one of the best open-world games out there, period.

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2. LEGO Dimensions (2015)

LEGO Dimensions is a game where you build real LEGOs and scan them into a game. Followed by general LEGO game mechanics, this game has got many licenses. Gandalf and Batman, Harry Potter, and the Ghostbusters, Homer Simpson and Doc Brown, everything and every character is there for you to have fun.

There is literally so much to explore. This is the game that encouraged the parents to play with kids and everyone got excited about the characters they are paying. Although this game is dead for now, let us all hope that this will be back with new additions in the cast for us wildest LEGO Gamers. Now you know why I have included this in the list of best lego video games.

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1. LEGO Star Wars: The Complete Saga (2007)

LEGO Star Wars: The Complete Saga is not the original LEGO licensed game. It was actually ran through Episodes and later was injected into over 120 playable characters. This also includes a charming cameo from Indiana Jones. This game was so good to play that it can be still seen in TikTok videos.

The addiction of collecting mini kids and ship parts has actually started with this. The Skywalker Saga is releasing this year very soon with promising visuals and a whole new pumped-up gameplay mechanics. Although this game’s list placement might be toppled, but for now, LEGO Star Wars: The Complete Saga would be the best LEGO Video games of all time.

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This is everything for today about best LEGO video games! In the next article, I would come up with another informative content. Stay tuned to Madfoxy. 🙂

You can’t carry a certain Macbook pro devices on flights; here’s why


India’s aviation regulatory, Director General Civil Aviation, is banning certain types of Apple MacBook Pro laptops sold between September 2015 and February 2017 from flights. The regulatory body on Monday said that these laptops had been found as a fire hazard because of their batteries that can overheat.

Hereafter, the banned MacBook Pro laptops will not be allowed in the airport check-ins unless they have their battery replaced or they are deemed safe by Apple.


Apple earlier had issued a battery recall for two years for some laptops sold from 2015. Apple released a note that says, “Apple has determined that, in a limited number of older generation 15-inch MacBook Pro units, the battery may overheat and pose a fire safety risk. Affected units were sold primarily between September 2015 and February 2017 and product eligibility is determined by the product serial number.”

After Apple has released an announcement, FAA, the aviation regulator in the US had decided to ban and recalled MacBook Pro laptops from flights.

How to check if you can carry a MacBook Pro or not

There is a tool provided by Apple on its official website. Apple users can go there and can figure out whether their laptop has been affected or not. If your laptop is affected, the company will be replacing the battery for free of cost.

Apple stated the same on its website saying, “Find an Apple Authorized Service Provider to have your battery replaced. Your MacBook Pro will be examined prior to any service to verify that it is eligible for this program. Service may take 1-2 weeks.”

So, check if your MacBook Pro falls under the hazardous devices and if it does, get your battery replaced if you are planning to travel in a flight anytime soon.

Stay tuned to Mad Foxy for more interesting updates on tech.

5 Most Important Local SEO Ranking Factors


Local SEO Ranking Factors: If you are managing an SEO Agency, then you must be getting gigs to rank the local businesses. It is essential for a company to rank locally. Very similar to the national SEO, SEO for local companies need factors like On-Page Optimization, links, social signals, and much more to rank in the search engines.


Everything is the same till here, but there is one factor that adds to this demographic, and that is the geographic location of the business. In this article, I am going to share the top strategies that work best for Local SEO.

How To Do Local SEO Ranking Properly

Ranking for a keyword or a business at a national or international level is very tough. This fact makes the newbies in SEO think it is easy to rank for Local SEO. However, it would be best if you put the same efforts for Local SEO as you settle for national SEO.

Here I am listing out some of the strategies that work best for Local SEO.

Top Local SEO Ranking Factors

#1 – On-Page Optimization


When you receive a gig to rank a local business, as the first step, do collect the keywords related to the market and include them in the blog posts that you write for the company. You have to be wise while choosing a keyword as they can make or break website traffic and its conversions.

Please don’t ignore the high volume keywords, thinking it is hard to rank. If you think so, you are plain wrong. Here is the trick. You may not list them to the first page and first position on Google, but it can help you fetch some organic traffic for sure!

Pro tip – There will be a lot of general keywords that can rank easy. Think from the perspective of a local vendor and local customer.

Related article: 6 Best Local SEO Strategies To Convert Leads Easily

#2 – Join Directories

Create a local profile on Google and other local listings and claim the ownership. It is common to join directories for backlinks, but for Local SEO, it is essential to build connections with the other local business websites in your location. You can also link with the sites related to your industry/niche.

To start with, begin joining significant directories like Yelp, Google Places, Neighbourly App, Foursquare, and many others. Yext here is a beneficial source to discover new directories to join.

#3 – Reviews

Just like comments on websites, the number of reviews from your clients and customers can boost the local business. This is why reviews are crucial in Local SEO rankings. These reviews show your website and how legitimate your business. These stats do well in search engine rankings.

Customer Reviews For Local SEO

However, getting reviews is not as easy as it sounds and remember that fewer people review on your website unless they are extremely satisfied or unsatisfied with your product or services. To get more reviews, offer a gift card or anything to appreciate the time your consumers use to write a review. Customer reviews are one of the most important Local SEO Ranking Factors.

Increase the visibility of your business using Social Profiles. One of the best ways to get reviews, mostly positive reviews is to have your customers/clients write them during their visits. Make it easy for them to write.

#4 – Blog Posts

Write SEO centric blog posts regularly to increase the visibility of your local business on the internet. Keywords you use for a blog post may help in ranking for landing pages.

$5 – Invest in a Mobile Site


Google’s algorithm is very unstable. It keeps updating now and then and sometimes without a prior announcement from Google itself. Good content is the only thing that can save you from any change. That said, it is vital to have your website for mobile use as it one of the most important Local SEO Ranking Factors.

The points mentioned in this article work well, and the results reflect when people visit your store. After reviews, it is the website where people land when people are searching for your business. If you don’t have a mobile-optimized website, people may disappoint as a desktop site looks awful in a smartphone.


To conclude, focus more on increasing the user experience in Local SEO. It is indeed not very tough to rank Local SEO for a business that includes physical locations on their websites. Apart from that, try including the above strategies for Local SEO and let me know your opinions in the comments section below.

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Automation: a battle between work and technology

The only person’s confidence in the future is that it is not written. Not in a space that lives as closely as work. This new economy, dictated by algorithms, automated processes and robots, is driven by population, be it right or wrong, more fear than hope. Unreliability, low wages, unemployment. This is a promise that millions of people around the world fear. Fear is not new, because robots have transformed the Western economy for centuries. David Ricardo, one of the founders of economic thought, wrote about the destructive effects of machines in 1821. We have lived with “robots” for centuries and have perfected our world for centuries.

Perhaps the feeling of helplessness today comes from the relationship between space and time. This is the speed. The transformation of the agrarian society into an industrial society was linear; current acceleration is exponential. “In the next few years, the economy will face a wave of automation,” predicts Olli Buston, CEO of Future Advocacy Consulting.

Countless studies tell this story, sometimes apocalyptic, sometimes integrated. The OECD has been the same average for two years in a row. 14% of jobs in the 36 richest countries in the world are likely to be automated. Spain figures dance in the wire 21.7%. The percentage of ceba, in particular, education, which fails in the early stages and in adults. The Spaniards will have to sit at their desks throughout their working lives.Take this Saturday, May 25th, Retina magazine, free with EL PAÍS

Report 2014 analytical center Belgian Bruegel foresaw a much greater danger, 55.3%. This figure, which can be genetically applied to a person, for example, was able to delineate boundaries. JD.com, a Chinese e-commerce platform, opened a center in Shanghai last year that processes 200,000 orders per day with four employees. Is this the company we want? Amazon Go has already opened several stores in the United States without any dependents. The image of the biggest revolution in the retail business in recent decades.

But do we strive for this loneliness of words and people in such a fundamental act of the human condition? “The negative impact of technology on the future of work is a choice, not an inevitable thing,” says Tim O’Reilly nicknamed “Oracle of Silicon Valley” by Inc. Inc., a Web 2.0 member and innovative software. is free. “This is what I call the basic algorithm the value of a shareholder who sees people as a value that needs to be reduced, and not as an asset that needs to be increased.” Although it adds hope: “When I look around from me, and I see all the work that we have to do as a person (climate change, refugees, care for an aging population), I know that if we use technologies correctly, we can solve these problems. problems and let everyone work. “

Perhaps we should place the future in an imaginary city halfway between Arcadia and anti-utopia. Comala Argentine writer and journalist Andres Oppenheimer, Pulitzer Prize winner in 1987 for his investigations that revealed the Iran-Contra scandal, includes robots as enemies of work. His latest book, Robots go !: The future of jobs in the automation era Gets insight panic. In translation, it will be something like this. Chapter 4: They come for the bankers! “Chapter 5: They come for lawyers! They attack hospitals: They come for doctors! They go to Hollywood: They go for the artists!, Behind this cascade of exclamations, certainty overwhelms. “Robotization reaches places we have never thought of. This applies not only to routine work, but also to others. [expertos en finanzas, médicos, contables] knowledge-intensive, “notes Emilio Ontiviros.

However, during this transitional period, characterized by complexity, chaos and contradictions, the World Economic Forum went through this uncertain topography, and its calculations are closer to Arcadia than to injustice. By 2022, 133 million jobs will be created, and 75 million will be lost. Data analysts, experts in artificial intelligence and machine learning, and general and operational directors.

The refusal of those who are dedicated to entering numbers, accountants, administrators and secretaries or secretaries. “The increase in employment will occur in predominantly unprofessional, highly skilled and more abstract occupations than those that require little skills, need manual labor or interpersonal communication,” said Rafael Domenech, director of economic analysis. from BBVA Research. “Of course, we are far from thinking about the apocalyptic scenarios of mass technological breakthroughs.”

Outdated education

In this troubled world, schools, offices, and offices talk without listening. 72% of large Spanish companies have difficulty covering the jobs they offer. This sentence, written in just 17 words and reflecting the report of the IESE business school, demonstrates aluminum disease, which suffers from the fundamentals of education in Spain. “Many companies lack communication profiles, STEM has an excess of social sciences and a career lack [ciencia, tecnología, ingeniería y matemáticas]“ Maria Louise Blasquez, one of the creators of this work, appears. Imbalance, which is not surprising. Spanish training brought the benefits of the theory and created the practice.

In the field of critical thinking, for example, Spain, according to the World Economic Forum, is 101st out of 140 countries. Companies are looking for talents and find absence. “On the digital planet, we need people with the ability to learn quickly, who will even more quickly forget what they learned if it becomes an obstacle to making news,” said Francisco Perez Botello, general manager of Volkswagen. A company competing in the radical sector of radical technology.

How to train

Behind this cold, the polaroid , which confuses the memory of who we are and the desire for what we need, the question that challenges the relationship between work, education and technology in the 21st century, has been exhausted. Should companies dictate their programs to avoid gaps? “Young people need to be taught not to become employees, but to develop their best creative skills in society,” says philosopher Fernando Savater. “It’s good that they mean possible jobs, but not that they are slaves to the most practical myth and abandon their curiosity and their vocation.”

The reflection is exact, like a platonic body. But how to adapt when Spanish children under the age of 25 have an average unemployment rate of 33.5%. Maybe look elsewhere. “I advise my young students that if they have a strong vocation for activity, they follow it without thinking about economic conditions, but if this is not the case – as is the case in most things – they should think about employment opportunities”, recommends Educator Jose Antonio Marina. Well, the world is becoming more and more competitive, more and more demanding. “Robots and algorithms are fundamental to work, and employees and companies are trying to figure out how to handle these 12 Hercules tasks.

But there is one significant change. We have moved from lifelong learning to lifelong employment, ”said Leo Cano, founder of BrainLang, a startup that protects the value of teaching English throughout life. time.

New employment models

Man today is a traveler to a new world of work. For example, digital work platforms have enormous power of change. They spray the market, and new technologies automate a lot of work and tasks. This is something new. These are new factories of the 21st century.

The answer is to a collective imagination in which useless habits, physical location and space win in a society that wants to work less hours and who says that free time is the main condition of freedom. If robots can do the work, because the workers will have more hours of rest? On the other hand, non-traditional forms of employment (freelancers, telework, economic platforms on demand) are growing, companies outsource more tasks than ever before, while intermediate digital structures between them 39, demand and supply for talent appear. All in the world competition.

Everything is a start. Only 1% to 3% of the workforce generates its income through digital platforms. “But its growth potential is enormous,” predicts Albert Canyigeral, the connector of the OuiShare joint platform for Spain and Latin America. “We are moving towards a more intermittent job scenario, and the challenge is to guarantee the rights and needs of these workers.”


Little by little, this universe, which still leaves many traces of dark matter, defines its architecture. We found microtraders on platforms with small online tasks (Amazon Mechanical Turk), as well as on-demand employees ( concert workers ) who ride or cycle in Uber or Glovo. Places related to non-standard

But at the same time, there is a tour to other positions. For example, a blue collar (CornerJob, Job Today) or a highly specialized white collar (UpWork, Freelancer, Toptal or GLG). “This type of professional network will expand significantly,” said Vicente de los Rios, a professor at EOI Business School. Without a doubt, the new world of labor revolves, driven by its own contradictions. Spain ranks first in the European Union in terms of employment on the platform. 17% of people of working age hold events there at least once a week. “And these are not such profiles as Uber, but mostly professionals who have a permanent job and perform tasks of specific qualifications,” analysis Maria Luz Rodriguez, professor of labor law at the university. from Castilla La Mancha.

This face vinyl, face b offers other music in a country where, according to SEPE, 37.2% of contracts signed before March had a duration of less than one month. “Digitization and automation in Spain is aimed at transforming employees into suppliers, calculating salaries into bills, and social protection for capitalization. Because companies do not want more employees, ”- criticizes Carlos Martin, who is responsible for the Central Committee of the NGO Economic Office.

Digital Syndicates

Technology sometimes tells a paradoxical story. She can make a repair request for what she broke herself. This may push, for example, outsourcing to the limit. The work is distributed worldwide, and it is easy to break it into hundreds of micro-tars. A way to lead people to predatory proposals, to the microboard and to eliminate instability. Result? Employees are dispersed, geographically isolated and do not have trade union power. Faced with this, the technology itself offers WorkerTech. “Using technology to create movements to protect the interests of workers,” said Maria Lus Rodriguez.

Everything, at the moment, is covered with silk threads. Digital networks, such as Riders x rights, the Independent Workers Union or the Independent Drivers Guild (drivers, New York), still have the same consistency. Social protection may be more related to SomosMuno-style sentences. Agency for the insurance of jobs on the Internet, focused on the self-employed. All problems of self-employment seem to be solved numerically. “The challenge on the horizon is to combine the flexibility and freedom of work in their own right with the protection and benefits traditionally associated with paid work or employment.” in the field of the digital labor market The work will be discussed jointly developed by OuiShare and Malt.

But is it possible to break a synonym that corresponds to insecurity and self-employment? “In a detailed report that I wrote for the International Labor Organization (ILO), I argue that platforms typically use workers with standard skills, so offers such as Uber to exploit their pilots rather than empower them,” Sangit Paul Choudary, founder of Platformation Labs. In fact, technology allows products to “have a lot of knowledge, and we need to retrain them if we want to be relevant in the new world.” Otherwise, the platforms exacerbate the problem. Legislation recently approved by the European Parliament, which aims to protect Employees in these conditions recognize the same fear.

New social contract

Tyler Cowen, a professor of economics at George Mason University in Virginia, warns about the slow pace of “the education system’s response to profound changes.”

It took a person decades to adapt to the serious transformations between failure and success. But we must reverse technological determinism. “We need to hold a public and democratic debate about how we want our working society to be the way we take advantage of and how we put barriers to risk. A new social contract is needed, ”says Maria Lous Rodriguez.

This happens in a world that is no longer divided between right and left, and between open and closed. Will we accept technological changes or reject them? We live in the best of times. We live in the worst moments.

Huawei is already testing its operating system to replace Android

After the actions taken by the US government that led to Huawei’s veto on Google and other companies such as Intel or Qualcomm, some reports on the Huawei-developed operating system are beginning to circulate.

According to the Global Times, the name of this operating system would call HongMeng OS and is currently being tested to gradually replace Android. The tweet He quotes three reports from the Chinese media and confirms what was mentioned above.

In March, Huawei’s CEO, Richard Yu, confirmed that they were working on their operating system that would be used as Plan B in case they could not use Android. In an interview with the newspaper WeltHuawei’s president said he prefers to work with the ecosystems of Google and Microsoft because “no one can do everything alone in this sector”.

Both the name of this operating system, and the details, are not official and until now this remains like a rumor. In an official statement after Google’s veto, Huawei said it would continue to offer technical support and security updates. both for their proprietary devices and for the honor.

Huawei also said “that they will continue to build a safe and sustainable software ecosystem, to provide the best experience to all users of the world”. Chinese society will lose access to the Play Store and to some parts of Android in its next terminals, accessing only the Open Source AOSP version.

The Huawei operating system would arrive with its future versions

Huawei loses access to additional services such as Gmail, Google Maps or YouTube, as well as updates for Android, technology would advance the plans to be able to implement its own operating system in his next outings.

The Huawei’s next terminal will be the Mate 30, which is considered the flagship product that will be revealed in mid-October this year, if the company’s launch schedule is kept intact

The other side of the data that Facebook has on us

The history of Facebook and its relationship with the privacy of users have repeatedly shown that we can not entrust our privacy to Facebook. At this point, and despite the regulations, it seems almost impossible to escape the arms of the social network and even to no longer use their applications, we can not be invisible to the hands of the all-powerful Facebook.

And it is that so far the massive data collection has only benefited from the social network and its partners, it becomes necessary that the company to give back to users who value the confidentiality they have. Although society has always had a certain social aspect, at least from the point of view of corporate social responsibility, it seems that the latest incursion may hurt its image a little and also serve as a showcase to demonstrate the potential of the data.

Facebook has presented its disease prediction maps. A series of tools that demonstrate the added value of the data of millions of users and can derive a direct benefit, even if the way of collecting this data has been identical to that of recent years, it is a different subject . .

On your presentation page, Facebook says your cards are not created using Facebook databut rely on the combination of the power of artificial intelligence with satellite images and census information, which are already anonymous and unidentified sources of data. Cards that use Facebook data, such as Movement and network coverageThey also only contain unidentified data and aggregates from the Facebook platform, but in the end, their main source is the users.

This map shows the distribution of children under five in Zimbabwe, extracted from census data and satellite images.

In this way, disease prevention maps take advantage of this data to generate detailed information that governments and non-profit entities can benefit from. These maps are able to generate aggregated data for analyzing population density, real-time movement of people and network connectivity between regions, which is a fundamental tool for analyzing diseases and anticipating epidemics that may occur in the regions. country. the most vulnerable communities.

The idea is similar to the maps that the company launched two years ago to prevent and to respond to natural disasters, but with more enriched data applied to public health:

“We realized that some of the motion cards we created for natural disasters could also be used to spread malaria or the flu, and we wanted to create tools that could offer substantial prospects for saving lives.” – Laura McGorman, Head of the Data for a good team from Facebook.

It is an interesting move and, although it does not correct the misuse that Facebook is making of our data, governments and open institutions can at least have the same effect. use for purposes that relate to our direct benefit.

Artificial intelligence applied to e-commerce

Imagine a world in which we all used autonomous but autonomous cars without having the perception of the situation or the context, that is to say, “blind”. Cars would know what their passengers want and they would have rules to follow for operate in a robotic manner according to the wishes of each individual. However, not having an external view of the context, they would have no idea what other cars are doing.

The result would be clear: chaos. Even if each car was technically driven, it would be very easy for them to fall. The problem, obviously, is that these cars have no way of knowing what other cars are doing around them, what they can probably do next or where the other cars are on the map.

In fact, the most likely thing is that you never thought about using a car of this type, let alone applying it to a company. This is exactly what many e-commerce sites in the world do.

“The vast majority of so-called e-commerce automation technologies work in the same way as stand-alone cars without context, they look at individual intent and use rules to try to provide relevant but superficial experience. They set rules for automatically generated results, in the hope that human intelligence will outpace everything else, including computers. “ Says Alberto de Torres CEO of Nektiu and director of the ICEMD’s top artificial intelligence program.

Many e-commerce sales automation tools simply do not work.

As with the example of cars, it’s not really that they work badly, but that they do not have a vision of behavior of the multitude of people and the context.

The reality is that these types of e-commerce sales automation tools just do not work. This automation, instead of getting real relevance, you get a conjecture in the individual purchase intent based on a simplification of human behavior, which is generated totally outside the context of the broader tendencies and the wisdom of the crowd.

See a simple example of e-commerce automation based essentially on the “IF / THEN” rules: IF “visitor” = “woman” AND “month” = “June THEN recommends fashion to the range.

Is this simple logic the one that really gives us the truth of each visitor? Of course not. So, how can the proposed recommendations really be relevant to each visitor? Even this superficial relevance is an illusion, which inevitably hinders the customer’s experience and therefore sales.


Real-time intelligence

But what is the solution to this theoretical question of the car? More rules? If we were still in the 1930s and the roads were largely deserted, maybe. But with the excellent development of real-time data processing, means that cars controlled by the rules simply would not work in a car, on the contrary, they should be smart.

To function properly, they must be adaptable, intelligent and critical, able to learn continuously in real time.

The same goes for automating e-commerce. Any solution that is not smart is not a real automation and will not offer a real relevance that – by its nature – must adapt in real time and reflect the complexity of human behavior.

“Simple Automation”, the five key issues

Rule-based approaches, in essence, suffer from a few important flaws:

  • They only simplify – data such as gender and season, as in the example, are clearly insufficient to predict and react to the likely intention of the buyer.
  • They personalize too much of a particular “behavior” – the true relevance comes from understanding the behavior of a group, not that of an individual.
  • Those that are based on rules depend on human intervention (for example, to define the length of the summer season).
  • Rules-based rules change quickly and become uncontrollable, as there are too many rules to handle effectively: changing a rule and consequences for other rules (good or bad) are unknown effects because is too late.
  • Rules and the people who use them simply can not handle the complexity of data fast enough to react in real time to changing context and behavior.

Features of a smart automation tool

The tools of The artificial intelligence completely eliminates the dependence on the rules, replace them with advanced automation that teaches, responds and adapts in real time to provide real relevance.

It has been proven that it is transforming business performance and reducing costs, while alleviating the thankless task of managing hundreds or even thousands of rules in automation tools.

The application of artificial intelligence seeks to achieve relevance in digital marketingboth in the products presented to the buyers, and when and what they must show. The whole process is automated and requires only a high level human intervention. Digital marketing decisions must be made if you want a strategy to optimize conversion, revenue or profits.

This is possible because the product exposure is calculated not according to the rules defined manually, but according to a set of integrated artificial intelligence algorithms that represent the individual behavior of the visitor on the whole site and for all the visitors, in real time.

How does the artificial intelligence tool work?

The artificial intelligence tool aims to show the most relevant products to a visitor at a given time and in all possible contexts. Each product and variant is assigned a relevance score for each query.. The relevance score is used to compare the products in the query.

Relevance is context-based and the context is based on four different components; the type of sign used, the e-commerce business strategy (including adjustments to the exhibition strategy, promotions and margin), the historical behavior of the visitor and the historical behavior of other visitors with the same profile as the visitor. current visitor.

Panels that accept the “Search by” argument can classify products based on their relevance using Top Sales based classification algorithms.

The ranking order of relevance is obtained with an algorithmic control methodand the order of sort recommended in most cases of use. Select a ranking algorithm based on the search panel. This is the sort order that will be used to take full advantage of the configuration of the exhibition strategy, promotions and margin sales.

Optimization and profitability

With an artificial intelligence-based ecommerce optimization system, it is possible to increase key key performance indicators of e-commerce. For this we can establish a strategy based on artificial intelligence algorithms this will allow us to develop in several ways, either by conversion (gain of market share), by income (increase of turnover) or by profit (increase of profit).

Being the main benefit of artificial intelligence-based optimization, the first would be to achieve business objectives in terms of margin, profitability and ability to react to real-time shopping trends. The second provides operational efficiency because it automates repetitive and sensitive aspects in real time. And especially an optimized customer experience, because machine learning and big data analytics make it possible to understand each customer’s interactions in real time and adjust product exposure to deliver individually relevant shopping experiences.

Do you want to learn how to use artificial intelligence tools and algorithms without having previous programming knowledge? Train with the ICEMD’s Advanced Artificial Intelligence Program.

What will happen to my Huawei smartphone after Google

After declaring a “national emergency” for the alleged purpose of defending itself from espionage, the Donald Trump government issued an order that US companies can not trade with Huawei without prior authorization. Google’s actions were the first – but not the only – to be made public, suspension of several agreements with Huawei and revocation of access to “your Android” for the brand, including Play Store.

After confirmation from Google itself, let’s see what they are the repercussions facing current Huawei device usersor what allows us to know the currently limited information we have.

Potentially delayed updates

In the official statement, Google states that “while complying with all government requirements, services such as Google Play and the security of Google Play Protect will continue to work on your existing Huawei device.” It means that Current users of Huawei phones will not notice any difference in the possibilities among them, at least not immediately: Google Play will continue to work for them, as well as for the rest of Google services. And it seems the same goes for those who buy a device already in distribution today, like the latest Huawei P30 and P30 Pro.

By stopping the relationship with the brand, yes, Google will stop providing Huawei with the preliminary versions of the system., on which Android is adapted to the specific characteristics of their devices. This allows the brand’s newer phones to be updated more agile and faster.

To understand this, keep in mind that Android as such can be understood in two different ways. On the one hand, there is “Google Android”, which comes with Google apps and pre-installed Google Play services, which have accumulated over the years essential elements of Google’s capabilities. smartphones, including push notifications themselves or access to the Play Store.

On the other hand, it is AOSP, the open source project of Android, much more basic and available for anyone who wants to create a version of this operating system, as happens with Amazon Fire devices. However, the vast majority of applications developed for the platform are distributed via Google Play and therefore use Google Play services, which are not included in an Android version of AOSP. For an “application” to work on an AOSP version, it is therefore necessary to adapt and distribute it in another store.

Currently, it’s like that How does the ecosystem of applications in China, where virtually no Google service works or has no relevance, and has dozens of independent app stores. The biggest challenge would be competently replicating the same model in Europe, where the Play Store and Google services weigh heavily on the consumer.

For current users, the Huawei veto can therefore only mean a delay in large software updates, or even the end of them. Huawei said in its statement that it would continue to “provide security updates and after-sales services to all Huawei and Honor smartphones, tablets and devices, whether they are already sold or in stock in the world”. Doubt still lingers on future brand launches, as the possible lack of components and the inability to integrate Google Play services could adversely affect the company’s business in markets like the United States.

That’s all we expect from Honor 20 and Honor 20 Pro

Huawei is part of the escalation of the trade war between the United States and China. More than ever, when Google leaves it outside of the official access to its operating system. That includes Honor, the Chinese giant’s second brand and it will be tomorrow in London to renew its range of smartphones with high-end features, although much cheaper.

With some uncertainty, they will present themselves by imitating the stratification of the parent brand, in two versions. Honor 20 and Honor 20 Pro will make an appearance tomorrow May 21 at a dedicated event in London, see what we can expect.

Honor 20 and Honor 20 Pro, the echo of Huawei double reference

As every year for a few, the smartphones Honor reference arrive a few months after the landing of those of reference and they do it with similar characteristics. This includes the Kirin 980 processor, the most powerful of the brand and competes with the famous Qualcomm Snapdragon 855. A basic version with 6 GB of RAM and 128 GB of internal memory is also expected.

The first line of honor receives a Pro

As we read in WinFuture, the smaller Honor 20 would have a diagonal of 6.3 inches and a Full HD + resolution. This filtration, which comes from the hand of Roland Quandt – one of the most reputable sources in the industry – also refers to the IPS LCD technology for its front panel. The Pro version should be bigger.

As we see in the picture, there will not be fingerprint sensor in its rear part. When it is prevented by LCD technology, it will not be located under the screen either. That’s why they were forced to place it from one side, which is not unprecedented but it is unusual. The Honor 20 will also leave out “notch” in favor of a front camera pierced on the screen. It is also expected that there will be versions with a more daring design than usual.

It’s easy to guess from the promotional material of Honor that these smartphones they will have up to four cameras on the back. This is not exactly the camera configuration that becomes habitual. They would be driven by a 48-megapixel main sensor with a 16 MP super-wide angle lens, and would have an innovative 2 MP macro camera and a zoom camera that would probably avoid the most advanced periscope system.

So that would be the ToF sensor at least in the Pro version we saw in the Huawei P30 Pro.

It is also expected that the main camera will be accompanied by optics that, for the first time in a smartphone, would reach an opening f / 1.4. We have already seen this Sony 48 MP sensor in other Huawei phones, but with a slightly lower brightness in f / 1.8 with the Nova 4.

Other features would include the usual of a high-end device, which starts with a generous 3,750 mAh battery for the Honor 20 with a fast charge of 22.5 watts. Its release version would be EMUI 9.1 on Android 9 Pie, although the subsequent update is unclear.

Sony XB900N: features, prices and availability

Sony introduced the XB900N, his new wireless headphones with noise suppression. This product belongs to the Extra Bass family of hearing aids. One of its main strengths lies in the bass reproduction. They focus on people who listen to music genres that exploit this frequency, such as hip-hop and electronics.

Its design and ergonomics are inspired by the WH-1000XM3, one of the most recognized on the market. It is possible turn and fold earmuffs for easy storage. In addition, Sony makes sure that the banner is very comfortable for long reading sessions.

The XB900N have support for Alexa, Google Assistant and Siri, today’s most popular virtual assistants. The headphones have a button to activate the selected wizard and start giving commands through the built-in microphone. Of course, it will connect with a smartphone to exploit this feature.

The rest of the checks will be touch gestures on the outer surfaces of the earmuffs. Your battery offers up to 30 hours of use, being possible to charge it for 10 minutes to get an extra hour. We found a freight port USB-C, good news for consumers perfectly adapted to the new standard.

Noise cancellation is a feature that increases the cost of any helmet model. However, Sony aims to change this approach with its new product, which will be available at a lower price than that offered by other markets. The XB900N will arrive in July for 270 euros ($ 250), about $ 4,800 pesos in Mexico.