And it is that so far the massive data collection has only benefited from the social network and its partners, it becomes necessary that the company to give back to users who value the confidentiality they have. Although society has always had a certain social aspect, at least from the point of view of corporate social responsibility, it seems that the latest incursion may hurt its image a little and also serve as a showcase to demonstrate the potential of the data.

Facebook has presented its disease prediction maps. A series of tools that demonstrate the added value of the data of millions of users and can derive a direct benefit, even if the way of collecting this data has been identical to that of recent years, it is a different subject . .

On your presentation page, Facebook says your cards are not created using Facebook databut rely on the combination of the power of artificial intelligence with satellite images and census information, which are already anonymous and unidentified sources of data. Cards that use Facebook data, such as Movement and network coverageThey also only contain unidentified data and aggregates from the Facebook platform, but in the end, their main source is the users.

This map shows the distribution of children under five in Zimbabwe, extracted from census data and satellite images.

In this way, disease prevention maps take advantage of this data to generate detailed information that governments and non-profit entities can benefit from. These maps are able to generate aggregated data for analyzing population density, real-time movement of people and network connectivity between regions, which is a fundamental tool for analyzing diseases and anticipating epidemics that may occur in the regions. country. the most vulnerable communities.

The idea is similar to the maps that the company launched two years ago to prevent and to respond to natural disasters, but with more enriched data applied to public health:

“We realized that some of the motion cards we created for natural disasters could also be used to spread malaria or the flu, and we wanted to create tools that could offer substantial prospects for saving lives.” – Laura McGorman, Head of the Data for a good team from Facebook.

It is an interesting move and, although it does not correct the misuse that Facebook is making of our data, governments and open institutions can at least have the same effect. use for purposes that relate to our direct benefit.